We slightly tweaked our survey this time around and had a total of 25 responses, which is good given how busy we know our customers are and around 1.5% of our mailing list made time to do this and help us to get it right! However, it was well down on the 72 last year although we think the results will still be of interest.
We have tried various perks to encourage people to complete the survey and they have all had a mixed response: for instance the £50 reduction from orders was simply not taken up by a quarter of those who earned it. This year we offered a free dye batch, and given that we have reviewed and closed our dyeing service partly due to low demand, this was perhaps not an attractive incentive! So the lucky winner will in fact gain an extra 10% off their next order instead.