Collaboration with John Smedley and Campaign for Wool

Collaboration with John Smedley and Campaign for Wool

We are thrilled to have been a part of an exciting partnership with John Smedley and the Campaign for Wool, seeing the Cornwall sweater unveiled during Wool Week 2022.

We were approached last year by the creative team at John Smedley who wanted to create a limited edition unisex knitted garment using wool sourced entirely from Duchy of Cornwall farms. We were delighted to help and working with the team at the Duchy office and the tenant farmers we were able to source and process premium fleeces from Dorset Down, Polled Dorset, and Cheviot breeds.

Colin Spencer Halsey, CEO of The Natural Fibre Company said “With traceability being an integral part of our operations and core values, we welcomed the opportunity to work with John Smedley and the Campaign for Wool, to raise awareness of the many benefits of using and working with locally sourced wool to produce premium quality British wool garments. It has been a pleasure to see this project come to fruition”.

You can read more about this exciting collaboration on the John Smedley website here.

Collaboration with John Smedley and Campaign for Wool The Natural Fibre Company