March 2019

Natural Fibre Company 2018 Customer Survey results

Sue Blacker's picture
20 March, 2019 - 16:27 | Sue Blacker

We slightly tweaked our survey this time around and had a total of 25 responses, which is good given how busy we know our customers are and around 1.5% of our mailing list made time to do this and help us to get it right!  However, it was well down on the 72 last year although we think the results will still be of interest.

We have tried various perks to encourage people to complete the survey and they have all had a mixed response: for instance the £50 reduction from orders was simply not taken up by a quarter of those who earned it.  This year we offered a free dye batch, and given that we have reviewed and closed our dyeing service partly due to low demand, this was perhaps not an attractive incentive!  So the lucky winner will in fact gain an extra 10% off their next order instead.

 

Blacker Yarns 2018 Customer Survey results

Sue Blacker's picture
20 March, 2019 - 14:28 | Sue Blacker

We simplified and shortened our survey this time around and had a total of 1,023 responses, which is brilliant, so around 10% of our mailing list are helping us to get it right!

 

Who answered and how do they get their information?

Just over 40% of those replying were from the UK, with the USA/Canada contributing 30% and Europe 20%.  The remaining 10% were 5% from New Zealand and Australia and 5% from everywhere else.  This roughly reflects our sales pattern as well, so is usefully representative, though like last year around 25% were not yet customers, with the rest being occasional or regular.

What's in a logo? Cornish roots and joining together

Sue Blacker's picture
5 March, 2019 - 18:17 | Sue Blacker

In the second thinking piece, I mentioned the story of our logo - probably a less enthralling tale than that of the lovely lady Tamar, but quite important to us and what we are about.

It starts with Sue (of course!), who was born in Cornwall and was a Girl Guide.  Therefore she has a fondness for things Cornish and, as it happens, also for knots.

But then, what is a knot for?  Normally it is for joining things together, whether ropes to other ropes or ropes to objects.  Bends are the type of knot used to join ropes together.

Blacker Yarns

enquiries@blackeryarns.co.uk | +44 (0) 1566 777 635

 

The Natural Fibre Company

enquiries@thenaturalfibre.co.uk | +44 (0) 1566 777 635