• The Campaign for Wool was launched in the UK in January 2010 by Prince Charles and is now international;
• It aims to promote wool generically and focuses on the natural, sustainable attributes of wool as a fibre that meets the environmental agenda;
• It aims to inform on the many other benefits of wool including its fire safety and practical durability;
• It aims to act as an umbrella campaign that presents wool in a simple and unified way to both retailers and consumers.

Why is it Important?

• Wool producers (sheep farmers) across the world get very little for their wool, and the cost of shearing is frequently significantly more than the value of the fleece. As a result farmers are gradually reducing the size of their flocks or coming out of sheep farming altogether so the world's sheep population is declining;
• Less sheep will result in less wool for the textile industry, but the reduction will also affect the landscape as sheep help maintain the countryside;
• Wool is a superior fibre that offers a natural, sustainable fibre to textile manufacturers, retailers and consumers;
• Wool offers a number of environmental advantages and has proved itself to be measurably better than synthetic alternatives.

For how long will the campaign run?

The Campaign for Wool is a five year campaign with an annual Wool Week.

What are the plans for the Campaign for Wool?

• There are many levels of activity to promote wool, and flexibility for manufacturers and retailers to develop their own promotions;
• There is an extensive public relations campaign designed to secure national and international editorial coverage of the campaign and its participants;
• For more information and updates go to www.campaignforwool.org
• Wool Week 2012 in the UK will be from 15 October.